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China's Online Travel Booking Users Increased 77.9%

China's online travel booking users in 2009 reached 30.24 million, increasing 77.9 percent from the previous year, according to a report released recently by China Internet Network Information Center (CNNIC).

Ctrip, the one-stop China Travel service, also says its number of members has reached 30 million.

Online travel booking in 2009 saw rapid development and has become a highlight of the tourism market. According to statistics released by the CNNIC, online travel booking users in 2009 increased 77.9 percent to reach 13.24 million. The growth rate is second only to online payment (80.9 percent) and exceeds online stocking (67 percent), online banking (62.3 percent) and online shopping (45.9 percent).

As of December 30, China's web users have reached 384 million, Internet penetration rate has amounted to 28.9 percent and online travel booking rate has reached 7.9 percent. It is believed that there is huge potential for the development of online travel booking.